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Remarketing is one of the most powerful tools and campaign types available to online marketers in terms of driving additional conversions and positive ROI. Here are three reasons you should be excited about Googles new universal remarketing code. View the full article
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This article is a simple breakdown of how to go about using a SEO site crawler to quickly identify duplicate content. Screaming Frog is definitely one of the most popular/powerful scrapers and it is the spider of choice for this tutorial. View the full article
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Marketers should be launching ad campaigns on YouTube in time for the holidays. To do so, youll need to make a video, using these best practices to create compelling content. Then, follow these five steps to launch your first YouTube ad campaign. View the full article
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Microsoft has added a 'Privacy Protection' page to its Bing website, where it reminds anyone who will listen that earlier this year Google was fined $22.5 million by the FTC. Google was tracking Safari users through what it called a mistake. View the full article
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It's becoming a necessity to integrate your SEO strategy with social media activity. Here are some examples of how aligning SEO and social media efforts can really boost the impact of your SEO performance, especially from a link building standpoint. View the full article
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Vince Vaughn, Owen Wilson and director Shawn Levy dropped by the Google campus in Mountain View this week to shoot scenes for The Internship. Several Google employees and some technology, such as their driverless car, will appear in the film. View the full article
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Link marketing isn't all that different from regular marketing. While the idea of using offline marketing strategies for link development might seem foreign to some, marketing is marketing. Here are some offline strategies to consider. View the full article
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The social network said it is conducting a "small test" serving ads in mobile apps outside of Facebook. The trial is an extension of one the social giant has been doing for the past few months on Zynga's casual games site. View the full article
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Alibaba closed the repurchase of half of Yahoos interest in their business this week, in a deal worth $7.6 billion. Yahoo CEO Marissa Mayer announced a $3.65 billion payout for investors, with the remainder to be used for future growth. View the full article
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IgnitionOne opened a new office in Brazil earlier this month. Will Margiloff and new MD, Edmardo Galli, talked to SEW about the digital opportunity in the Brazilian market and outlining their local strategy. View the full article
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Improvements to Google Maps Business Photos offer searchers panoramic views of more business interiors. Users can now simply drag and drop an orange Pegman on a business with available interior photos (indicated by small orange circles on the map). View the full article
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<p>Google’s official line on their Google Website Optimizer (GWO) A/B testing tool was that using it would not make your site trip a cloaking filter (since essentially A/B or MVT testing shows different versions of the same page to different people). They claimed it was SEO-safe in other words. BULL****. At Pubcon Las Vegas in [...]</p><p>This post originally came from <a href="http://www.wolf-howl.com/google/gwo-could-mess-up-rankings/">Google FINALLY Admits That GWO Could F*** Up Your Rankings</a> <br/></p> <li><a href='http://www.wolf-howl.com/seo/outbound-linking-rankings/' rel='bookmark' title='Outbound Linking Can …
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Enterprise SEO teams often fall into the trap of looking at high-level metrics and missing context, according to Hugo Guzman, Senior Manager of Online Marketing for HSN. Guzman gave SEW a candid preview of his presentation ahead of Conductor C3. View the full article
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Group buying websites make local marketing at scale accessible to businesses, but dont make them instantly profitable or worthwhile. You need to be smart about your offer, thoughtful about the customer experience, and rigorous in your measurement. View the full article
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With a constant parade of new ad features being rolled out by Google AdWords, the importance of ranking in the top 3 ad positions becomes more evident. Heres some advice for advertisers who want to ensure the continue seeing optimal ad performance. View the full article
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While many in the community are bracing with the implications of Do Not Track, others believe it wont have a significant impact on the industrys ability to effectively optimize advertising dollars. Whats a web analyst or online marketer to do? View the full article
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A flood of mobile device sales throughout the year means mobile is poised to play an even more crucial role in the holiday season. Heres how retailers can create a fully mobile-optimized holiday experience and ensure customers make that purchase. View the full article
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Learn which business categories and verticals are most popular among mobile searchers, how mobile search compares to online for local searches, and details on local ad click-through rates, from YP.coms Local Insights Digital Report for Q3 2012. View the full article
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Google UK is gradually making their car insurance comparison tool available across the United Kingdom. Its the latest product comparison from the SERPs offering from the search giant, joining bank accounts, hotels and credit cards. View the full article
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The following story shows why it's important to know where your SEO clients or companys content originated if it precedes your involvement with site SEO efforts. Learn how eliminating duplicate content helped one site recover traffic and rankings. View the full article
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As more people use their mobile devices and tablets to search for your products and services, you can and should cater to that. Use these tips to deliver a relevant and high-converting experience that matches the context and device of the searcher. View the full article
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A new Pew Internet report offers a look at the average Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Tumblr users. Learn more about the 56 percent of Internet users creating and curating the worlds photo and video content. View the full article
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Google recently launched their improved geotargeting capabilities. Geotargeting is a powerful tool to help target key areas, and avoid others. It is also a great way to take a step deeper into the data available to make smarter optimizations. View the full article
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The company said that the feature, which is still in being tested, would be available as part of the latest 'Canary' build of the Chromium. The feature could be included into the general release build of Chrome by the end of the year. View the full article
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If you dont have time, staff, or budget to invest fully in search engine optimization, youre in a bit of a tough spot. However, there are a few minimal things you can do to help your website to be found by search engines and attract traffic. View the full article
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