Marketing Plans

Somewhere between scribbling your idea on a cocktail napkin and actually starting a business, there's a process you need to carry out that essentially determines either your success or failure. The key is to start with a core plan in place and develop the processes around it. You try different components of the business plan as you go. Somewhere between scribbling your idea on a cocktail napkin and actually starting a business, there's a process you need to carry out that essentially determines either your success or failure. The key is to start with a core plan in place and develop the processes around it. You try different components of the business model as you go.