Posted December 7, 201014 yr http://www.wolf-howl.com/wp-content/uploads/google-answer.jpg One of the topics that emerged from Pubcon was “Should SEO’s Focus on Where Google is Heading”, and I’m going to agree with Aaron that focusing on short termalgorithmicholes isn’t a smart thing for most people (churn and burn folks–you keep on keeping on). I agree that most publishers should focus on where Google is going. However, the one thing I think publishers need to be aware of and be wary of is Google’s transition to becoming an answer engine. this represents a clear and present danger to every web publisher…When I refer to Google trying to become an answer engine, what exactly do I mean? I mean that Google will provide the answer right on the SERP itself if possible and, more frequently, from a Google-owned or Google-maintained property. What exactly do I mean by that? I would be willing to bet that at least one Googler is hunched over a monitor somewhere trying to figure out how to convert voice searches into standardized results. Get out your best Jean Luc Picard impersonation, grab your android phone, and say “COMPUTER … Show me airline prices from Los Angeles to Las Vegas on March 15th.” Now imagine that Google, using its recentlyacquiredITA travel data, could show you the 5 cheapest flights without needing to send you to the airline, travelocity, or any of the other intermediaries. Good for Google, good for the user … but scary if you are a publisher.</p>Google has been moving in this direction for years with queries like [george washington's birthday wikipedia] or [bank of america mortgage rates] contain none of the Google properties. Of course, it would seem to me that this is a massive conflict of interest as far as Google is concerned, but I’m not a legislator, so what do I know. The days of being a pure affiliate and building sites without any thought to branding are coming to a close. They will neverdisappearcompletely, but there will be less of them. The purely keyword-based traffic without a hint of branding is going to become more competitive and, in some cases, you will be competing with Google itself or with Google owned properties like Boutiques.com. Heed these warningsCaesar and fear the Ides of March … http://www.wolf-howl.com/wp-content/plugins/photo-dropper/images/cc.png photo credit: Michal Osmenda http://www.wolf-howl.com/wp-content/banners/text_link_ads_F_468x60.gif Related posts: Does W3C compliance and accessibility impact your Search Engine Optimization Douglas Karr sent me a question that I get asked...Search Engine Spiders I’ve been conducting some experiments with search engines, spiders and...What Search Engine Conferences Should I Attend One of the questions I get asked frequently is “which...Search Engine Glossary Review SO I was asked to take a look at Aaron...Redirect Single Page for Search Engine Query So if anyone reading this is an htaccess expert and... Advertisers: Text Link Ads - New customers can get $100 in free text links.BOTW.org - Get a premier listing in the internet's oldest directory.Ezilon.com Regional Directory - Check to see if your website is listed!Glass Whiteboards - For a professional durable white board with no ghosting, streaking or marker stains, see my Glass Whiteboard ReviewNeed an SEO Audit for your website, look at my SEO Consulting ServicesKnowEm - Protect your brand, product or company name with a continually growing list of social media sites.Scribe SEO Review find out how to better optimize your wordpress posts.TigerTech - Great Web Hosting service at a great price.This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis Wordpress Theme review. Google the Answer Engine http://feeds.feedburner.com/~ff/Wolf-howl?i=wUv-62KeuAo:yJH3PdryWBg:V_sGLiPBpWU</img> http://feeds.feedburner.com/~ff/Wolf-howl?i=wUv-62KeuAo:yJH3PdryWBg:wF9xT3WuBAs</img> http://feeds.feedburner.com/~ff/Wolf-howl?d=dnMXMwOfBR0</img> http://feeds.feedburner.com/~ff/Wolf-howl?i=wUv-62KeuAo:yJH3PdryWBg:aKCwKftKxY0</img> http://feeds.feedburner.com/~ff/Wolf-howl?d=7Q72WNTAKBA</img> http://feeds.feedburner.com/~ff/Wolf-howl?i=wUv-62KeuAo:yJH3PdryWBg:D7DqB2pKExk</img> http://feeds.feedburner.com/~ff/Wolf-howl?i=wUv-62KeuAo:yJH3PdryWBg:JEwB19i1-c4</img> http://feeds.feedburner.com/~ff/Wolf-howl?d=yIl2AUoC8zA</img>http://feeds.feedburner.com/~r/Wolf-howl/~4/wUv-62KeuAo View the full article
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