DailyBlogr - SEO Services Cost & Pricing:What buyers & sellers should know

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SEO Services | SEO Tools | SEO Tips | SEO Pricing | Social Media Tips

When I speak to people who has either hired an SEO consultant or an agency, there are always interesting stories that surface. Some are frustrated while some consider themselves lucky. A selected few think theyre clever. But its mostly a mix of everything.

SEO Cost and packages from a buyers perspective

The one single thing that makes people frustrated about SEO is the time factor involved. Most genuine and professional SEO consultants and agencies give precise details on what they will be doing to improve their SEO ranks, and are honest with the expectations. SEO ranks are unpredictable and for the same reason, there are no guarantees given. But the interesting thing is that people in the SEO industry who know their game, dont need guarantees.

But looking at it from a buyers perspective, things can be tough.

A buyer puts in his money and hes expecting results within a particular time frame.

He cannot be blamed for it. If you were a buyer, youd expect it too, wouldnt you?

So, how do you convince a demanding SEO client?

Dont fake it, be genuine. Ive seen many SEO agencies who quote the Google text Any SEO consultant who guarantee SEO results, shouldnt be trusted. and ask the client to believe it.

Wrong.

A client do not want to hear your possibility theories.

He wants answer to his questions. And his question is When and what can you do to give me results. And how quick can you give them?

Not everyone will understand the Googles index and crawling ratio blah blah. Clients dont need to understand. They need only results.

Take the Question Answer approach

So a better way to approach it is to fix a Goal Process flow. Find out what the clients needs are. Rather than selling your SEO package blindly, try understanding your clients requirement.

A big mistake lot of companies make is to sell SEO packages.  They work in selling, but they dont help the client to trust you or believe in you.

So, instead of being rigid with a set of packages that youve built, be open. Take time to study your clients requirements. Give him a set of questions to answer. Based on his answers, offer him custom solutions. That way, you dont have to waste his or your time in convincing him of your expertise, just understand his problems and offer him solutions.

Dont over sell your SEO packages, instead, offer custom solutions

So, what an SEO client need to know is how the process works. He doesnt have to know things inside out, it wouldnt help anyone. But he needs to know what works and what doesnt. And as a seller, you need to find out what the real problems are for a client and not sell the standard soap-box model packages to everyone who comes for help to you.

Summary

In a nutshell, both SEO companies and SEO clients needs to come to an understanding on what can be done and what not. This involves a certain level of getting-to-know each other through sessions and introductory meetings, which I believe is very important.

Otherwise, youd be selling a square to a triangle.

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