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Email marketing is the easiest, most cost effective and immediate way to reach out to your customers on a regular basis. E-mail serves as a quick and cost-effective way to test market messages and offers by your company/business.

 

Email marketing is usually considered as spam by many people, to avoid that,

  • Don't send email too often.
  • Use professional template.
  • Never spam people, rather build your own opt-in list.
  • Remove customers that have canceled there account with you.
  • Provide line in the mail for customers to unsubscribed from mailing list.
  • Make subject catchy, put the most enticing information first with the other details further down.

 

Communication is the key to building profitable customer relationships. And with email marketing, you have a royal flush.

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