Social media marketing is a mechanism to interact with a set of online social media conversations from a marketing perspective, based on converged media.Social media marketing is measurable via a set of social media metrics.Many way conversations take place between the marketer and the participants in a social network but also amongst the participants themselves.

 

The campaigns and conversations are based on a feedback loop, hence they are iterative and form an ongoing learning experience.The extent of social media marketing campaigns include social media advertising, but could also encompass product development, trend monitoring, reducing churn, benchmarking and so on. Specifically, social media marketing can be used as a part of a two stage process: first, to identify certain patterns in data, secondly to verify those observations by specific social media campaigns which also seek permission from the customers.

For a lot of people social media marketing is all about dropping links. Sharing links on social media and expecting engagements in your shared link no longer works. These days it is really difficult to get clicks on your links. If you want to do social media marketing, you need content creation skills and ability to build following.