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1) Quality traffic to the website with built-in marketing automation capabilities.

 

2) Convert website traffic to leads and sales with online coupon offers and online registration forms.

 

3) Optimize web traffic and marketing investments with real-time, "closed-loop" ROI campaign and promotion tracking and web analytics

 

4) Increase cross-sell and upsell revenue with a universal customer database that provides complete visibility into all past customer transactions and interactions.

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