SEO News

Some analysts think the news is related to a shift from Microsoft's dominated PC industry, where users relied on software running on desktop machines, to software delivered by the Internet that allows users to access information via mobile devices. View the full article

Google Tag Manager, a free new tool from Google, helps you organize all your tags into one slick piece of JavaScript code. Enter all your tags in one location, define on which page or pages a particular tag should appear and Google does the rest. View the full article

A tweet from Googles head of web spam spells trouble for webmasters who have relied on keywords in their domain name to rank. Google's latest algorithm change is meant to reduce low quality exact match domains in search results. View the full article

Facebook has just handed us an extremely powerful advertising option to target by email, phone number, and user IDs. Your options are limited only by your creativity. Here's a walk through Facebook's newly released Custom Audiences targeting. View the full article

Google will soon enforce an existing policy regarding sitelink usage. The policy states that each sitelink within a campaign needs to link to a unique landing page/content on your site. Here is a short action plan for your sitelink implementation. View the full article

Want to successfully market your company on LinkedIn? Constant brand boasting and screaming your marketing message won't cut it. You need to focus on meaningful conversation and engagement. These seven tips will help you get you started. View the full article

Google announced that it is closing down more of its services, bringing the total for the year to 60. Closing down now are the publisher tool AdSense for Feeds, Classic Plus, and Places Directory, an Android app for finding things locally. View the full article

The unblocking of Gmail marks a quick end to the government sanctioned block of Google's email service. Officials have reported that the Gmail block was an unexpected consequence of the country's YouTube shut down, due to an anti-Islam video. View the full article

A Google Trends update gives the tool a new interface and incorporates features from Insights for Search, which has been bundled into Trends, alongside HTML5 charting tools. Trends for Websites is no longer available. View the full article

Its no longer enough to be an industry expert. Your expertise needs to be shared in a way that everyone can view and access. By focusing on a creative content marketing strategy, you will attract links, likes, shares, referrals, and visitors. View the full article

Most shoppers have developed expectations in terms of ease of usability and availability of features, so youll need to create an exceptional experience for them each and every time. These 10 tips and features will help you increase conversions. View the full article

PPC of late has trended down on all questions related to effectiveness, budget and usage, and trended up on likelihood to be discontinued, decreased, or outsourced. Heres why B2B marketers are redirecting budgets to other, more profitable venues. View the full article

Now that October is finally here, the fall shift to paid Google Shopping has many online merchants scrambling to create their Product Listing Ads (PLA) campaigns in AdWords. Here's how to solve three potential validation issues when setting up PLAs. View the full article

As Google integrated the offering into AdWords, more flexibility and many more targeting options became available that would suggest that it's at least conceivable marketers can find success within AdMob, even if they're not promoting app downloads. View the full article

<p><a href="http://feedads.g.doubleclick.net/~a/0Cg7TVhFMUT0k4GQOcfNR9Y-nrI/0/da"><img src="http://feedads.g.doubleclick.net/~a/0Cg7TVhFMUT0k4GQOcfNR9Y-nrI/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/0Cg7TVhFMUT0k4GQOcfNR9Y-nrI/1/da"><img src="http://feedads.g.doubleclick.net/~a/0Cg7TVhFMUT0k4GQOcfNR9Y-nrI/1/di" border="0" ismap="true"></img></a></p>For wedding photographers, nothing beats a nice gallery online to host all the beautiful wedding photos for your future customers to view. With wordpress, setting up such a site has become easier. If you are thinki…

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With the use of social media outlets as a trend for personal, business, and other uses, Facebook PPC ads are a noteworthy promotion method all-around. Exploring the foundation of these ads can be extremely revealing regardless of your industry. View the full article

Images shown in regular search result pages are seldom clicked, but offer great marketing opportunities. Heres how commercial websites can benefit the most from image search and how such a small image can attract big attention for your name. View the full article

Stores hire people in clown suits to draw customers through their doors. The clowns dont care who buys something. But we do. Dont be a clown. Make the full conversion experience the focus of your efforts, not just your part. View the full article

By now, most Google users are accustomed to seeing Google celebrate the birthdays of famous artists, scientists, and holidays or events. Today, Google is celebrating its own birthday, as the search engine officially turns 14 years old. View the full article

<p><a href="http://feedads.g.doubleclick.net/~a/028d09ZzrGWl4AjGmO95SH2OxOI/0/da"><img src="http://feedads.g.doubleclick.net/~a/028d09ZzrGWl4AjGmO95SH2OxOI/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/028d09ZzrGWl4AjGmO95SH2OxOI/1/da"><img src="http://feedads.g.doubleclick.net/~a/028d09ZzrGWl4AjGmO95SH2OxOI/1/di" border="0" ismap="true"></img></a></p>Blogs have arguably reached the point at which they can be safely referred to as “the next big thing.” Whether you want to just sit down and write about or discuss one of your most ardent passions, or you’re lookin…

The "ocean collection" will let users dive down into six of the world's most incredible underwater spots, including coral reefs (and their inhabitants) in Australia, the Philippines and Hawaii, says Google by way of introduction on a YouTube video. View the full article

Marketplaces like Etsy and internet retail giants such as ToolKing.com are getting onboard with Google Shopping, the PLA-driven paid comparison shopping option for merchants. Early adopters report increases in targeted traffic, conversion and sales. View the full article

Marissa Mayer shared a broad overview of her vision to turn Yahoo around in an all-hands staff meeting yesterday. Leaked details point to a growing presence in mobile, talent acquisitions, and a shift in how Yahoo develops product as key priorities. View the full article

Mobile searchers are more likely to use a site and complete a purchase when the site is mobile-friendly. Sites designed without the mobile consumer in mind actually annoy users and increase their chance of leaving five-fold, a Google study reveals. View the full article