SEO News

Hockey legend Wayne Gretzky one said, I skate to where the puck is going to be, not where it has been. Well, search is skating toward the Mobile Social Semantic Intent Web 3.0. Make sure your website is skating right in that direction. View the full article

Following a four-year effort in the incredibly lucrative TV ad business, Google has decided to pull the plug. Traditional TV ads are out. Going forward Google plans to focus exclusively on digital with YouTube and AdWords for Video. View the full article

Does the default "above the fold" area of a Google search result page contain only 18 percent actual search results? One author tries to make the case, though Google's Matt Cutts sees some "major issues" with the search vs. non-search arguments. View the full article

What makes a safe link? Google Penguin is continuing to send shockwaves through SEO as people try to make sense of the new rules. Are any link directories still worth the effort, and what kind of directories still matter in terms of SEO value? View the full article

Starting your own PPC campaign and want to know how to get everything set up for optimal efficiency? What is the best approach to starting PPC? We take a look at the three core planning factors that will determine your approach to account set up. View the full article

Micro-conversions are goals, just like the ones you're currently measuring. But micro-conversions typically help build relationships with your site visitors and these relationship-building activities may help contribute to conversions. View the full article

High quality feedback has three essential qualities, summarized in the acronym RAT: its relevant to the goal, actionable, and timely. PPC is overwhelming when you dont apply the RAT filter to the feedback with a vengeance and cut out the noise. View the full article

The browser seems to take Google Chrome's approach to web apps and the ability to watch video without having to download external applications. The firm expects its browser to generate cash through the sale of advertising, web apps, and content. View the full article

<p>If there is one thing Google is good at, it’s framing themselves and their actions as being “good for the user” and for the benefit of others while playing down how their actions are self-serving. However, those of us who have been around the block a few times know that Google plays fast and loose [...]</p><p>This post originally came from <a href="http://www.wolf-howl.com/google/google-filled-with-hypocrisy/">How Google is Filled With Hypocrisy and Will Steal Your Intellectual Property</a> <br/></p> <li><a href='http://www.wolf-howl.com/google/google-suggest-broken/' rel='bookmark' title='Google Suggest – Broken and …

For marketers, there's an increasing demand to quantify the value of social media. Here's a guide to mapping a social media strategy with meaningful key performance indicators that align to business objectives for tangible measurement. View the full article

YouTube for B2B? A holistic program of steady, engaging, well-optimized content and methodical use of low cost YouTube ad units fan viral flames to blow out your hard-fought video creative, and crank ROI all the way up the beanstalk. Here's how. View the full article

Absolutely manage to your success metrics: CTR, conversion rate, CPA, CPC, ROI and anything else that drives your business. However, dont lose sight that every impression is a person on a journey. Each click is loaded with hopes, dreams, and fears. View the full article

The social network said that it has increased its use of automated tools which can detect and remove fraudulent "Likes". Facebook's effort will include the use of updated security components which can better identify suspect behavior. View the full article

Twitter has enhanced its paid products for advertisers with a new targeting option that includes more than 350 interests. Brands can now target their Promoted Tweets and Promoted Accounts to specific subsets of users based on their interests. View the full article

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Whether youre launching a new vertical or trying to dominate a small niche, analyzing your competitors is crucial. Healthy competitive analysis provides ideas for ways to improve keyword targeting, content quality, link building tactics, and more. View the full article

Remember that cool photo your friend shared on Facebook last week? Can't find all his pictures from last week's party? It's no longer a problem. Bing has now added the ability to search for photos shared by all your Facebook friends. View the full article

Buzzman, an interactive agency from Paris, talked candidly with Search Engine Watch about the secrets of their success in promoting Tipp-Ex, a brand of correction fluid on YouTube. Apply these principles to your video content development! View the full article

Maria Montessori, the Italian educator best known for creating an educational model that essentially allows children freedom to learn and create independently, is the subject of todays Google Doodle. She was born on this date 142 years ago. View the full article

Traditional SEO through localization techniques can be slow to yield conversions. Pay-per-click campaigns can offer a quick and cost-effective way to break into new international markets and increase brand awareness at the same time. View the full article

Understanding consumer intent and tying those intentions to specific content and KPIs helps attract additional searches, create relationships with new prospects, and grow the value of search beyond a bottom of the funnel sales collection agent. View the full article

CTAs tend to perform differently across verticals there is not a one-size fits-all approach for selecting the highest performers. Keeping an eye on CTAs and analyzing their performance will help you maximize the effectiveness and ROAS of campaigns. View the full article

Now that summer vacation is behind us, a busy Q4 lies ahead. For search marketers, it's a good time to make sure your PPC accounts are in good shape. Your first assignment: check your messaging, keywords, bid optimization, and then get testing! View the full article

Apparently Google jumped the shark this week, punched some nuns in the face, and clubbed some baby seals by introducing an obtrusive new element to their home page. No, not the new Google+ birthday reminders. That ad for the Google Nexus 7 tablet. View the full article