SEO News

Animal kingdom hurting ROI? Pandas and penguins, oh my! Take control and tell the fauna "Bye Bye", With these helpful suggestions to diversify! In short, its time to fear nothing when building your website. Every business has decisions to make, and adding more to the mix never makes life easier. But what are you to do? You cannot control when a search engine makes an update, or what that update will impact. That much is obvious. But what many websites fail to take action on is forecasting change, preventative work and exercises in the obvious. Reality Check Algorithms change. Rankings change. Competition happens. The fact is, you need to be prepared. So, wh…

<p><a href="http://feedads.g.doubleclick.net/~a/AacxTN2_BJNKmi-sARDAt-jKipc/0/da"><img src="http://feedads.g.doubleclick.net/~a/AacxTN2_BJNKmi-sARDAt-jKipc/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/AacxTN2_BJNKmi-sARDAt-jKipc/1/da"><img src="http://feedads.g.doubleclick.net/~a/AacxTN2_BJNKmi-sARDAt-jKipc/1/di" border="0" ismap="true"></img></a></p>Whether you started your blog to discuss the issues that you find most important, you saw it as a way to connect to like-minded people and share your thoughts and ideas as part of an online community, or you set ou…

<p><a href="http://feedads.g.doubleclick.net/~a/UCyknkXd6bK7WQNfkfqocRECNmQ/0/da"><img src="http://feedads.g.doubleclick.net/~a/UCyknkXd6bK7WQNfkfqocRECNmQ/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/UCyknkXd6bK7WQNfkfqocRECNmQ/1/da"><img src="http://feedads.g.doubleclick.net/~a/UCyknkXd6bK7WQNfkfqocRECNmQ/1/di" border="0" ismap="true"></img></a></p>It used to be a hacker’s dream to crack the password code for someone’s email account. No, thanks to social media, they have all kinds of ways of attempting to get into people’s private information because, for bet…

<p><a href="http://feedads.g.doubleclick.net/~a/T2DvaR5_aEjCTrIjjSyc00NHFSE/0/da"><img src="http://feedads.g.doubleclick.net/~a/T2DvaR5_aEjCTrIjjSyc00NHFSE/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/T2DvaR5_aEjCTrIjjSyc00NHFSE/1/da"><img src="http://feedads.g.doubleclick.net/~a/T2DvaR5_aEjCTrIjjSyc00NHFSE/1/di" border="0" ismap="true"></img></a></p>You may remember the riots in London last year following the police shooting of Mark Duggan (bringing to mind shades of the Rodney King riots in Los Angeles nearly 20 years earlier). At the time, rioters were thoug…

<p><a href="http://feedads.g.doubleclick.net/~a/-PZUN2HEaX6OcrXPjonHXOctodc/0/da"><img src="http://feedads.g.doubleclick.net/~a/-PZUN2HEaX6OcrXPjonHXOctodc/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/-PZUN2HEaX6OcrXPjonHXOctodc/1/da"><img src="http://feedads.g.doubleclick.net/~a/-PZUN2HEaX6OcrXPjonHXOctodc/1/di" border="0" ismap="true"></img></a></p>With so many moms keeping their mobile phones within reach at all times, Johnson & Johnson is taking advantage and developed a free app to help new and expecting mothers. Text4Baby sends moms updates, alerts, a…

This week were going to take a quick look at four features which often go unused by websites. Not exactly sure why this is, as theyre very useful, and at times, critical. Still, we see folks time and again who open an account, verify their domain, yet fail to take basic actions that can help them both immediately and down the road. Preferences Under preferences youll find the ability to control whether we email you alerts, which alert we email and to which address we email. This may sound like a ploy to get you to sign up for marketing emailsbut consider this: We dont email you marketing info. We do email you alerts about malware. Now, this assumes you give us th…

<p><a href="http://feedads.g.doubleclick.net/~a/pbym9YGaWqm_rE_ONIGoyt-MX54/0/da"><img src="http://feedads.g.doubleclick.net/~a/pbym9YGaWqm_rE_ONIGoyt-MX54/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/pbym9YGaWqm_rE_ONIGoyt-MX54/1/da"><img src="http://feedads.g.doubleclick.net/~a/pbym9YGaWqm_rE_ONIGoyt-MX54/1/di" border="0" ismap="true"></img></a></p>Last week, Google jumped into the cloud computing world with their Google Drive, a cloud-based storage system that they hope will compete with similar releases by Apple and the other technology heavyweights. It is …

<p><a href="http://feedads.g.doubleclick.net/~a/aWsjRGMwvJBUtqFg9NWSMTttajA/0/da"><img src="http://feedads.g.doubleclick.net/~a/aWsjRGMwvJBUtqFg9NWSMTttajA/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/aWsjRGMwvJBUtqFg9NWSMTttajA/1/da"><img src="http://feedads.g.doubleclick.net/~a/aWsjRGMwvJBUtqFg9NWSMTttajA/1/di" border="0" ismap="true"></img></a></p>With so many moms keeping their mobile phones within reach at all times, Johnson & Johnson is taking advantage and developed a free app to help new and expecting mothers. Text4Baby sends moms updates, alerts, a…

If you are reading this column, there is a good chance you publish quality content to your web site, which you would like to get indexed by Bing. Usually, things go smoothly: BingBot visits your web site and indexes your content, which then appears in our search results and generates traffic to your site. You are happy, Bing is happy and the searcher is happy. However, things do not always go so smoothly. Sometimes BingBot gets really excited about your quality content and ends up crawling your web site beyond all expectations, digging deeper and harder than you otherwise wanted. Sometimes you did everything you could to promote your quality content but BingBot still d…

<p><a href="http://feedads.g.doubleclick.net/~a/hJ6GUnCC9MGFlhSgaFFIbHXYXcU/0/da"><img src="http://feedads.g.doubleclick.net/~a/hJ6GUnCC9MGFlhSgaFFIbHXYXcU/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/hJ6GUnCC9MGFlhSgaFFIbHXYXcU/1/da"><img src="http://feedads.g.doubleclick.net/~a/hJ6GUnCC9MGFlhSgaFFIbHXYXcU/1/di" border="0" ismap="true"></img></a></p>You may remember the riots in London last year following the police shooting of Mark Duggan (bringing to mind shades of the Rodney King riots in Los Angeles nearly 20 years earlier). At the time, rioters were thoug…

<p><a href="http://www.wolf-howl.com/seo/offline-stores-small-businesses-online-shopping/"class="post_image_link" title="Permanent link to Why Offline Stores and Small Businesses Need to Embrace Online Shopping and Build Better Websites"><img class="post_image alignnone remove_bottom_margin frame" src="http://www.wolf-howl.com/wp-content/uploads/offline-embrace.jpg" width="730" height="365" alt="Post image for Why Offline Stores and Small Businesses Need to Embrace Online Shopping and Build Better Websites" /></a> </p><p>I recently wrote a story <a href="http://blog.referralcandy.com/2012/05/01/brick-mortar-drive-sales/">How Bri…

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<p><a href="http://feedads.g.doubleclick.net/~a/F3YtMGx0pULn99xptspH1EINoZI/0/da"><img src="http://feedads.g.doubleclick.net/~a/F3YtMGx0pULn99xptspH1EINoZI/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/F3YtMGx0pULn99xptspH1EINoZI/1/da"><img src="http://feedads.g.doubleclick.net/~a/F3YtMGx0pULn99xptspH1EINoZI/1/di" border="0" ismap="true"></img></a></p>It used to be a hacker’s dream to crack the password code for someone’s email account. No, thanks to social media, they have all kinds of ways of attempting to get into people’s private information because, for bet…

<p><a href="http://feedads.g.doubleclick.net/~a/ipTYXSJF1Yl5vX2eEcSuFvDRcfc/0/da"><img src="http://feedads.g.doubleclick.net/~a/ipTYXSJF1Yl5vX2eEcSuFvDRcfc/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/ipTYXSJF1Yl5vX2eEcSuFvDRcfc/1/da"><img src="http://feedads.g.doubleclick.net/~a/ipTYXSJF1Yl5vX2eEcSuFvDRcfc/1/di" border="0" ismap="true"></img></a></p>Last week, Google jumped into the cloud computing world with their Google Drive, a cloud-based storage system that they hope will compete with similar releases by Apple and the other technology heavyweights. It is …

<p><a href="http://feedads.g.doubleclick.net/~a/G1U9OA1_Bg-9Afos_ScnaA4jrXs/0/da"><img src="http://feedads.g.doubleclick.net/~a/G1U9OA1_Bg-9Afos_ScnaA4jrXs/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/G1U9OA1_Bg-9Afos_ScnaA4jrXs/1/da"><img src="http://feedads.g.doubleclick.net/~a/G1U9OA1_Bg-9Afos_ScnaA4jrXs/1/di" border="0" ismap="true"></img></a></p>Namkis is a new iPhone app that aims to re-invent the way consumers connect to retail businesses and businesses market to customers. A platform that allows customers to review and give their ratings of businesses i…

At Bing, we have to crawl and index The Internet and The Internet is pretty big. One common question that Fabrice Canel, a veteran of search here, is commonly asking people is to figure out how big the Internet is? How many URLs are out-there? The answers that come back fluctuate from a few thousand (ok you clearly dont use The Internet), a few million (ok good start, plenty of people on Facebook, but please continue thinking), a few billion (more than 1 billion people are using the internet and having some kind of profile page set). This is all good thinking, but keep going. A few trillion, maybe? (Well, now the numbers are becoming so huge that they have different …

Feeds allow Bing to easily learn about the videos on your website. The purpose is to help Bing include your video content in the Bing index, which may not have otherwise been discovered by Bing's web content crawlers. Submitting a feed provides you with a higher assurance that your videos will be included in the index in a more complete and timely manner. In addition, the feed can provide Bing with rich descriptions (i.e. metadata) about your videos that can be helpful for better understanding by users. The Bing Media feed specification is an optimized media RSS (mRSS) feed for inclusion in the Bing Video index. It specifies three types of video feeds : full back-c…

Feeds allow Bing to easily learn about the videos on your website. The purpose is to help Bing include your video content in the Bing index, which may not have otherwise been discovered by Bing's web content crawlers. Submitting a feed provides you with a higher assurance that your videos will be included in the index in a more complete and timely manner. In addition, the feed can provide Bing with rich descriptions (i.e. metadata) about your videos that can be helpful for better understanding by users. The Bing Media feed specification is an optimized media RSS (mRSS) feed for inclusion in the Bing Video index. It specifies three types of video feeds : full back-c…

<p><a href="http://feedads.g.doubleclick.net/~a/ZZ0QRMz8_YX-p7oxkGfGl3QGY-g/0/da"><img src="http://feedads.g.doubleclick.net/~a/ZZ0QRMz8_YX-p7oxkGfGl3QGY-g/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/ZZ0QRMz8_YX-p7oxkGfGl3QGY-g/1/da"><img src="http://feedads.g.doubleclick.net/~a/ZZ0QRMz8_YX-p7oxkGfGl3QGY-g/1/di" border="0" ismap="true"></img></a></p>Facetime will sound like from the 90s with this – a seven way group video calling feature on your mobile (iPhone, Android). Plus, its cross browser compatible, cross platform compatible, works seamlessly over brows…

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Late last week I bumped into David Flink, one of our Lead Program Managers here at Bing and after a brief chat, he agreed to write this week's blog post detailing a view on implementing paganation solutions. He's even agreed to field questions, so feel free to post up with questions related to this blog post and David can chime in with answers. Traditionally, Bing has relied on a set of heuristics to determine if and how individual pages on a site are related to each other. Now, through the use of the optional rel="next" and rel="prev" link elements, you can provide Bing with a strong indication of the structure and scope of the sequenced content on your site. For examp…

<p><a href="http://www.wolf-howl.com/socialmedia/why-you-should-use-pinterest/"class="post_image_link" title="Permanent link to Why Website Owners Should Be Using Pinterest"><img class="post_image alignnone remove_bottom_margin frame" src="http://www.wolf-howl.com/wp-content/uploads/why-pinterest.jpg" width="730" height="365" alt="Post image for Why Website Owners Should Be Using Pinterest" /></a> </p><p>A lot has been said and written about <a href="http://pinterest.com">Pinterest</a> in the past few weeks and months, from how marketers can use use it to drive traffic to how <a href="http://mashable.com/2012/03/28/pint…

Last week I participated in an #seochat. One comment that someone took exception with was the idea of how "authority" is defined. Essentially, this person took exception with the notion that to be seen as an authority, you need to maintain a healthy follower/following ratio. Specifically, they argued they knew plenty of people with equal numbers in both columns and each column in the tens of thousands, and that those individuals were, in fact, seen as authorities. I'm sure, in isolated cases, this could be true. Take your average celebrity, as an example. They sometimes have close to equal numbers, yet they are still an "authority". Yup, they can get away with that…

<p><a href="http://feedads.g.doubleclick.net/~a/dvq8qj6xUt7YC9VKnszgvK9zi3U/0/da"><img src="http://feedads.g.doubleclick.net/~a/dvq8qj6xUt7YC9VKnszgvK9zi3U/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/dvq8qj6xUt7YC9VKnszgvK9zi3U/1/da"><img src="http://feedads.g.doubleclick.net/~a/dvq8qj6xUt7YC9VKnszgvK9zi3U/1/di" border="0" ismap="true"></img></a></p>Well, too many questions here. First, Google had a similar product earlier, the Google Desktop. Which sat on your computer indexing all your files and additionally letting you search the internet right from the des…

<p><a href="http://www.wolf-howl.com/socialmedia/small-business-need-facebook-twitter-social-media/"class="post_image_link" title="Permanent link to Does Your Small Business Need a Facebook and Twitter Social Media Account"><img class="post_image alignnone remove_bottom_margin frame" src="http://www.wolf-howl.com/wp-content/uploads/ignore-social-media.jpg" width="730" height="365" alt="Post image for Does Your Small Business Need a Facebook and Twitter Social Media Account" /></a> </p><p>It’s 2012 and social media and social networking sites like <a href="http://www.wolf-howl.com/tag/twitter/" >Twitter</a> and <a href="…